Percentage of individuals or households in the intab that watched or heard the designated content (written without the percentage symbol). The designated content can be a channel/station/network, programme, series, VOD service, or OTT service.
One hundredth of the intab.
Average-audience rating (average-minute rating)
The rating at a specific moment or an average moment in a time interval.
Reach; Cumulative (cume) rating (North America); Total audience rating (North America); Cover (Europe)
The rating of unduplicated persons or households who watched or heard a minimum number of minutes of the designated content over an interval (cume period).
A distribution of the number of impressions a campaign makes on members of its cume: any, 2+ impressions, 3+ etc.
Reach & frequency
An important analytical tool in the advertising industry. Helps marketers, advertising agencies and media buyers plan and assess the results of campaigns vis-à-vis a fundamental conundrum: is it better to reach fewer people more times, or more people fewer times, for the same expense?
The percentage of contemporaneous viewers or listeners in the intab (rather than of the entire intab) who watched or heard the designated content during a specific moment or an average moment in a time interval.
The rating among households. Any viewing or listening by a member of the household contributes to the household rating of that content, but each household can be counted no more than once in that rating. In a household of more than one person with more than one viewing or listening device, the household rating may theoretically exceed 100.
The rating among persons.
HUTs (Households Using Television rating)
The rating of all households using television at a specific moment or an average moment in a time interval.
PUTs (Persons Using Television rating)
The rating of all persons using television at a specific moment or an average moment in a time interval.
A single instance in which an intab member viewed or listened to an advertisement, campaign or programme.
The count of impressions generated by an advertisement, campaign or programme regardless of the identity of the persons or households reached. A crude measure of efficiency.
CPM (cost per thousand)
The cost of reaching one thousand gross impressions.
CPP (cost per point)
The cost of reaching one rating point.
Average time spent viewing
The average time spent viewing designated content over a designated time interval.
The minimal and maximal delay of viewing from airtime, using DVR and VOD technologies, represented by the bucket.