Immetrica
Auditing; preparation for accreditation

Auditing
We provide comprehensive, collection-to-delivery audits of audience measurement systems. We search for sources of error and when we find them, make clear recommendations on eliminating them. We see as our goal preparing each audited system for accreditation by the Media Rating Council in the U.S. or a similar body, even if such accreditation is never sought. We strive to maintain confidence in the service, preferably through early intervention.
Preparation for accreditation
At the client's option, we can audit the system to find and correct or advise how to correct weaknesses, so that the system can pass the specialized audit required to receive accreditation by the Media Rating Council (for US-related services) or similar. Even if accreditation is not the objective, the audit serves to attest to the system's veracity for clients.