Immetrica: About us

About us

Forty years of rapid change

Immetrica, Inc. has been building audience research systems for four decades. We’ve served major television, radio, DBS and DVR players around the world. During this time, television has been changing dramatically:

Terrestrial broadcasting has been progressively losing audience first to a burgeoning multiplicity of pay-TV-delivered channels, and now to VOD and OTT (“over-the-top”, “third-screen” mobile and Web) services. In a phenomenon with little precedent; several major terrestrial networks have failed or were forced to go dramatically downmarket.
DVR technology rose rapidly but then suddenly reached a plateau, ostensibly in favour of VOD and OTT.
Since the turn of the millenium we’ve seen the emergence of cord-cutters and, among younger viewers, cord-nevers who do not use conventional television at all but only OTT.
The declining pay-TV industry and the channels that rely on it for much of their sustenance warily eye near-cord-cutters, people who haven’t “cut the cord” but watch only through VOD and OTT, thought to remain pay-TV subscribers largely to access sports and premium-channel content not available to nonsubscribers, increasingly becoming available on standalone OTT as its producers seek greater monetization. Some high-value sports matches are no longer on conventional TV but only on streaming.
The heavy presence continues of U.S. and, to a lesser extent, U.K. content in non-English-dominant countries, using price to offset irrelevance.
At the same time, census-level measurement, from streaming services, connected TVs, streaming devices, pay-TV and podcasts, became possible, offering realistic, sustainable competition to conventional TAM monopolies by offering much larger samples (thus permitting the measurement of smaller channels and less popular VOD content) at a much lower cost

Immetrica capabilities

We have our own comprehensive, future-proof, all-platform, all-device, anywhere audience measurement system, Immetrica personall_®.

We have substantial experience in the technical aspects of audience measurement systems, including a decade of direct participation in the design and development of such systems based on return path data (RPD) and the construction of entire such systems between the data collection and client delivery components.

Any audience-measurement service must meet certain industry standards across its various components. We are conscious of increasing demands around the world for transparency, justifiability, accountability, auditability and market trust.

In addition to comprehensive coverage of audience-measurement subject matter, we have our own affordable last-mile reporting-as-a-service system [re]reports, which bridges the gap between what analytics software and databases output and the reports analysts and managers want to see. Developed originally for media, it has been used in various other industries.


	About us

		Forty years of rapid change Immetrica, Inc. has been building audience research systems for four decades. We’ve served major television, radio, DBS and DVR players around the world. During this time, television has been changing dramatically: Terrestrial broadcasting has been progressively losing audience first to a burgeoning multiplicity of pay-TV-delivered channels, and now to VOD and OTT (“over-the-top”, “third-screen” mobile and Web) services. In a phenomenon with little precedent; several major terrestrial networks have failed or were forced to go dramatically downmarket. DVR technology rose rapidly but then suddenly reached a plateau, ostensibly in favour of VOD and OTT. Since the turn of the millenium we’ve seen the emergence of cord-cutters and, among younger viewers, cord-nevers who do not use conventional television at all but only OTT. The declining pay-TV industry and the channels that rely on it for much of their sustenance warily eye near-cord-cutters, people who haven’t “cut the cord” but watch only through VOD and OTT, thought to remain pay-TV subscribers largely to access sports and premium-channel content not available to nonsubscribers, increasingly becoming available on standalone OTT as its producers seek greater monetization. Some high-value sports matches are no longer on conventional TV but only on streaming. The heavy presence continues of U.S. and, to a lesser extent, U.K. content in non-English-dominant countries, using price to offset irrelevance. At the same time, census-level measurement, from streaming services, connected TVs, streaming devices, pay-TV and podcasts, became possible, offering realistic, sustainable competition to conventional TAM monopolies by offering much larger samples (thus permitting the measurement of smaller channels and less popular VOD content) at a much lower cost Immetrica capabilities We have our own comprehensive, future-proof, all-platform, all-device, anywhere audience measurement system, Immetrica personall_®. We have substantial experience in the technical aspects of audience measurement systems, including a decade of direct participation in the design and development of such systems based on return path data (RPD) and the construction of entire such systems between the data collection and client delivery components. Any audience-measurement service must meet certain industry standards across its various components. We are conscious of increasing demands around the world for transparency, justifiability, accountability, auditability and market trust. In addition to comprehensive coverage of audience-measurement subject matter, we have our own affordable last-mile reporting-as-a-service system [re]reports, which bridges the gap between what analytics software and databases output and the reports analysts and managers want to see. Developed originally for media, it has been used in various other industries.